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MP Workplaces
MP workplaces


Art in the offices

October, 2022

At a time when more and more architects and building developers are concerned about the health and well-being of their inhabitants, art is gaining ground in real estate projects, both residential and commercial. For some analysts, the paintings, murals or sculptures began to change not only their function, but also the meaning they have. Until a few years ago, having art objects was more linked to issues of socioeconomic status than to well-being.

“The use of works of art in offices was limited to the offices of top executives or was part of the decoration of high-profile places in order to maintain an image before their clients or potential investors”, says Ana Moreno, architect and founding partner of MP Workplaces, a leading architecture services company in the corporate sector. And he expands: “For some time now this trend began to change in tune with studies and recommendations about the benefits of incorporating works of art into the work space. Today there are many companies around the world that incorporate it, considering the positive impact it has on their collaborators”.

For Mariana Stange, CEO & Founder of Mariana Stange Real Estate, and who conducted research on the subject, art and architecture are enhanced. However, this mixture is not so easy to achieve. Those entrepreneurs or developers who are thinking of acquiring one or more works for the office should take into account that there is a fundamental question before buying an artistic object: why am I going to add art to the work space? After having solved this, it is important to study well the place that will be given to the object. “A well-chosen and strategically placed work of art enhances a section of the office. In addition, it can not only transform a space, but also its occupants. It is something subtle that generates emotions and sensations in those who are in tune with it”, explains Stange. It is known that art goes beyond the aesthetic, and that living with beauty connects with happiness.

For both Stange and Gonzalo Meira, director of Markets Transactions at JLL, this phenomenon has nothing to do with fashion, but rather with a logical evolution of workplaces. “This began to be seen in our country, in common spaces and, little by little, it was gaining ground in the interiors of work spaces. First, the paintings and sculptures were incorporated into the lobbies of the buildings and it was expanded.”

Martín Potito, from LJ Ramos, states that: “In our country, one of the benchmarks in this regard is Eduardo Costantini. He is the standard bearer of this new wave of art and real estate”. For Meira, "what is sought is to generate an impact on people, which does not necessarily imply an increase in the value of the property, but it can give it a greater identity," says the broker.

What to consider

When choosing works of art for the office, it is important to take into account the location that will be given to the object, since this will determine: the size because a work that is too large drowns out and a very small one is lost; the number of pieces of art that will be in the place, because it is not the same that it is alone or that it dialogues with another. “When there is more than one work, it is important that there is a balance between the pieces and that they are well lit. And, whenever possible, have the advice of a professional”, says Stange.

Colorimetry is another vital point. It is known that neuroarchitecture gives a fundamental role to colors and, especially, when they are used in spaces linked to production. The objective can be the search for neutrality and monochromatism or disruption and contrast.

“The new standards for office design, such as WELL and the Living Building Challenge, have this positive approach to the influence of spaces on people's well-being, and recommend the incorporation of art in this sense ”, explains Marcelo Pueyo, engineer and specialist in sustainability and well-being in work spaces.

Linda Naiman, founding partner of Creativity at Work, a company dedicated to helping organizations develop creativity, innovation and leadership skills, is convinced that “exhibiting art in the workplace improves the performance, mood and physical well-being of employees. In addition, it manages to strengthen interpersonal ties between workers and customers”, says Naiman.

For Claudia Faena, architect and head of Estudio Faena, it is important to incorporate both nature and art into work spaces. “The idea is to make the whole environment become an art installation. For this it is vital to redefine the limits. This is how we are already making art, because what art does is change our vision of both reality and even of ourselves”, says the architect. And he adds: “My goal is to create spaces that bring joy, stimulate creativity and give a sense of belonging. Transform both the spaces and the people who inhabit them”.

According to Moreno, today art is among the items on the check list. “There are already many companies, especially in the financial sector, that show special interest in giving it a leading role in their projects”, concludes the specialist .

Undoubtedly, art ranks the property where it is installed. Specialists maintain that although it is a subjective value, when visiting a building that exhibits works of art in its common spaces, the experience is totally different. “We cannot measure the experience in US$/m², but we can speak of a very important competitive advantage when comparing properties. The image of the companies that inhabit them is positively impacted”, says Stange.

Leandro Murciego

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